by Eric F. Greenberg
Pondering packaging possibilities for pot products
There are so many surprising, fascinating aspects of the rapidly disintegrating illegality of marijuana in America. It's a wholesale change in what’s legally accepted behavior for adults, bringing a complex subculture out of the shadows and causing immediate tension between those who celebrate a victory for personal freedom and the forces who’d rather people didn't use their freedom for self-intoxication. For regulatory and public policy geeks, such as I, what’s most fascinating about the whole trend is that the new legal status presents an unprecedented challenge for regulators.
Newly legal marijuana is sort of like alcohol, is sort of like food, is technically a drug, and is altogether unique. Most important, marijuana is not nearly as familiar to most people as alcohol or food, and that could raise some safety concerns that make regulators want to make regulations.
And those new marijuana regulations, dear packaging professional, often deal with packaging and labeling.