Intellectual property concepts are always timely

Eric F. Greenberg | Attorney-at-Law

The area of law referred to as “intellectual property,” encompassing patents, trademarks, copyrights, trade dress and trade secrets, can be a source of confusion for many people.

Most lawyers, in fact, leave the area to specialists.

Intellectual property often is a company’s most valuable asset. Packaging is intimately involved in intellectual property, as package label content and structural designs can be the subject of trademark or trade dress protection, or even copyright protection, and patents commonly cover packaging structures, designs, or even techniques. All these features can be the very essence of what differentiates your product from the competition or connects in the minds of consumers.

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